4 Quick Tips for SEO
By [http://ezinearticles.com/?expert=Nikki_Barker]Nikki Barker
Search engine optimization (SEO) is when you take certain steps in order to rank higher in the search engine results and thus get more traffic. The best ways to achieve this are by site building, link building, on page optimization and keyword research and selection. You will need to work on each of these areas in order to develop the strategies that will help your site rank well. It will be easier for some keywords compared to others. Just remember it will take time and that your goal should be to get more traffic, not rank higher necessarily.
Keyword selection is probably the most important part of SEO. You may think that you know exactly which keywords you should be using, but you don't. The most common mainstream keywords are going to be the most expensive and difficult to achieve a high ranking for. You will need to think out of the box. I like to sit down and brainstorm on a piece of paper. I write out as many keywords as I can think of and start building my list. Google Adwords has a keyword tool that helps me come up with more once I'm all out of ideas. It is best to put down as many as you can come up with. Once you have your list you should start to knock some off by looking up how many people actually searched for that phrase and who your competition is.
The way your site is built is also crucial to your online success. The way your pages are structured and coded will have a great impact on your SEO efforts. In order for your pages to be found for a search they need to be indexed by the search engines. Javascript menus often throw off search engines when they are trying to index your website. This doesn't mean that you can't use them, but if you do, make sure to include another way to navigate your site. This alternate navigation should contain links that are text only. You should also make a sitemap that includes all of the pages on your site.
On page optimization involves your content and the way it is presented. This means where and how you use your keywords has a large impact on you search engine ranking. As well as the frequency of the keywords in your content. But the part of your page that will have the greatest impact will be its title. This means that you definitely will want to get some keywords into your page title effectively. I say effectively because you don't want to overdo it and confuse people. Try to write a title that both makes sense and includes and important keyword. The same goes for your page headings. You'll also want to use keywords in your page headings and throughout your page content. Absolutely do not try to stuff keywords. Just put them where they are appropriate and that should be enough.
Building links to your website will also have a large effect in you search engine ranking. You should never stop building links. Try to only put your link onto websites that are relevant to yours so that your link will be useful to them. Putting your link on just any website will just be a waste of time, but if it's only going to take a few seconds, might as well.
If you want to learn more about SEO you can check out my blog at http://seotipps.blogspot.com/
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Posted By: Illusion Technologies
http://www.illusiontechnologies.com
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