Effective SEO Pills
By [http://ezinearticles.com/?expert=Ivan_Piskov]Ivan Piskov
SEO is the most frightening and misunderstood word in the vocabulary of the average online marketer because it goes hand in hand with the promises of high rankings, tons of free traffic and countless sales from one side and the fears of being banned on the other. Master SEO and you've mastered it all, some might say!
OF course I am deriding with this kind of thinking, but many people adore SEO and SEOers no matter if they admit it or not.
Otherwise how do you explain the fact that so many people are paying thousands of dollars for SEO services when Google says it as clear as this: no one can guarantee top rankings in google results?
After reading this article you will know some very basic SEO rules, you will see there is a lot of work to be done yourself before even think about additional help only in the form of a concrete consultation when the price difference is substantial.
Remember: search engines are indexing web pages and NOT web sites. So, from now on we are talking about web pages.
Let start with the very basic terms and building stones of effective search engine optimization campaign:
On page optimization:
Keyword brainstorming - decide on the topic of your page, of course it must be connected with the site's overall theme.
Choosing keyword phrase - use keyword suggestion tool and look for three or four words phrase because you don't want to compete with PR5+ pages with thousands of backllinks.
Web site structure - choose between two or three column layout. I think it's not bad the first tag in your body tag to be H1 with the key phrase and 100% keyword prominence, don't you? I mean two column layout with right side menu bar. Don't go over three levels deep - homepage, category page and article page. Make sure all links in the first and second level are inbound links leading to your article/product page through relevant key phrase link text, where you want your targeted visitors to click on your affiliate or adsense links.
Webpage design and layout - find the best place and style for your heading, adsense, images, lists, white space, color scheme, borders...
Title tag - learn what keyword prominence means - try to place your key phrase in the begging of the title
META description and keyword tags - Google uses the information from the meta description tag - describe the core content of the page and don't forget to include your key phrase as closer as possible to the beginning. Don't go over 150 characters or 20-25 words, try to use less stop words: and, at, that, or, be, by, who, what...
Key phrase in the URL - your key phrase must be your file name, dash separated, without stop words, of course. (For urls in Google, I would recommend using dashes. Matt Cutts) - http://www.yoursite.com/category-page/key-phrase.html
Heading tags - H1 to H6 - use them also to divide the blocks of text for easy reading. Don't stick to the exact key phrase only, use related close words (Google calls it stemming - building additional words by adding a prefix or suffix and using plural)
IMG ALT tag - use the key phrase in the alt tag
Key phrase distribution - don't over do it, write for your visitors, not for spiders
Styled key phrase in the body - once bolded in the first paragraph and once italicized in another one is enough.
Linking text to the page - forget about 'click here' and 'read more', use your key phrase as a link text.
Web page code validation - years ago I made this mistake and for three months my site was not indexed. After researching for possible reasons, I validated my code and with the next googlebot visit, most of my pages were indexed.
Bad keyword practices - hidden (the same color for multiple keywords and the background) text, keyword stuffing, duplicate content, sneaky java redirects, page cloaking, doorway pages - don't play with the fire.
Off page optimization:
Back links from directories - don't pay for page rank lower than PR5
Back links from search engines - don't bother to submit to thousands engines while the important ones are fewer than twenty.
Back links from high Page Rank sites and blogs - THE NAME OF THE GAME - one way organic links. Hint: every marketer loves quality professional content and many webmasters would gladly publish your articles on their sites with the precious one way links back to your site.
Bad link practices - link selling, automatic link exchange, FFA links, link farms...
A gentle warning - if you don't understand what I am talking about, if you don't know what are these tags, what is domain name, hosting account, FTP file transfer, maybe it's not the right time to build your own site, it's time to start learning some basic HTML, CSS, web design, copywriting...
Or you can use some free blogging platform like Blogger or Wordpress to post your articles without any additional SEO and what ever other troubles. But chances to make it online blogging (I mean making some good money out of it) are quite small.
There is NO way to make the whole web business process work without understanding of keywords, linking, niches, web copywriting, traffic sources, rss, autoresponders, affiilaite programs, too many to count...
You see, a lot of work is required to build even five page website properly structured and organized, but this is all doable process.
The ones that get it finished are who will get the checks later and we belong to that group of winners by our choice and persistence.
Free mp3 audio course 'Do it yourself SEO' will help you implement all above mentioned tips and even more - you will learn about the super successful PAD linking technique. Click here and learn why [http://www.ivpis.com/search-engine-backlinks/1/158/ ]search engine backlinks are the key to top rankings.
2007 © [http://www.ivpis.com ]Smart Web Marketing
Article Source: http://EzineArticles.com/?expert=Ivan_Piskov http://EzineArticles.com/?Effective-SEO-Pills&id=813983
Posted By: Illusion Technologies
http://www.illusiontechnologies.com
Friday, November 16, 2007
Thursday, November 15, 2007
Search Engine Registration, Optimization and Marketing Services
Accomplishing Local SEO
By [http://ezinearticles.com/?expert=Anthony_Gregory]Anthony Gregory
Although many online businesses are fascinated with reaching a global audience you should never underestimate the economic potential of optimizing your site for a local search.
A local search, or regional search works best for a service provider or online retailer that has numerous locations. Optimizing with regional keywords can really help bring you that buyer who is a targeted visitor. If they know you are convenient and in the area they are also more likely to convert or be a regular visitor who comes back again and again.
Your first step in making sure that your site will rank well in the regional searches is to make sure you have your locations and full address along with your postal code up somewhere on the site. Your business telephone should also be prominent on the page as some people type in telephone area codes when they are searching for your site.
It can also help to have a mapping service affiliated with or right on your site so your location is displayed. Pictures of your locations that are fully captioned also help as the search engine spiders love photos with text under them. Including driving directions to your locations can also help "twig" a local search.
Another good thing to do is get text links that contain local or regional phrases. Be sure too place the locales that you want to rank in for your page titles.
In a nutshell, include everything that you can think of that someone who might be searching for your service or product might think of when they are typing in perimeters into a search engine.
Anthony Gregory is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com [http://www.iva.net]IVA [http://www.ornamental-trees.co.uk]Fruit Trees [http://www.oldsawmills.com]Bedroom Furniture
Article Source: http://EzineArticles.com/?expert=Anthony_Gregory http://EzineArticles.com/?Accomplishing-Local-SEO&id=797070
Posted By: Illusion Technologies
http://www.illusiontechnologies.com
By [http://ezinearticles.com/?expert=Anthony_Gregory]Anthony Gregory
Although many online businesses are fascinated with reaching a global audience you should never underestimate the economic potential of optimizing your site for a local search.
A local search, or regional search works best for a service provider or online retailer that has numerous locations. Optimizing with regional keywords can really help bring you that buyer who is a targeted visitor. If they know you are convenient and in the area they are also more likely to convert or be a regular visitor who comes back again and again.
Your first step in making sure that your site will rank well in the regional searches is to make sure you have your locations and full address along with your postal code up somewhere on the site. Your business telephone should also be prominent on the page as some people type in telephone area codes when they are searching for your site.
It can also help to have a mapping service affiliated with or right on your site so your location is displayed. Pictures of your locations that are fully captioned also help as the search engine spiders love photos with text under them. Including driving directions to your locations can also help "twig" a local search.
Another good thing to do is get text links that contain local or regional phrases. Be sure too place the locales that you want to rank in for your page titles.
In a nutshell, include everything that you can think of that someone who might be searching for your service or product might think of when they are typing in perimeters into a search engine.
Anthony Gregory is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com [http://www.iva.net]IVA [http://www.ornamental-trees.co.uk]Fruit Trees [http://www.oldsawmills.com]Bedroom Furniture
Article Source: http://EzineArticles.com/?expert=Anthony_Gregory http://EzineArticles.com/?Accomplishing-Local-SEO&id=797070
Posted By: Illusion Technologies
http://www.illusiontechnologies.com
Wednesday, November 14, 2007
Search Engine Registration, Optimization and Marketing Services
4 Quick Tips for SEO
By [http://ezinearticles.com/?expert=Nikki_Barker]Nikki Barker
Search engine optimization (SEO) is when you take certain steps in order to rank higher in the search engine results and thus get more traffic. The best ways to achieve this are by site building, link building, on page optimization and keyword research and selection. You will need to work on each of these areas in order to develop the strategies that will help your site rank well. It will be easier for some keywords compared to others. Just remember it will take time and that your goal should be to get more traffic, not rank higher necessarily.
Keyword selection is probably the most important part of SEO. You may think that you know exactly which keywords you should be using, but you don't. The most common mainstream keywords are going to be the most expensive and difficult to achieve a high ranking for. You will need to think out of the box. I like to sit down and brainstorm on a piece of paper. I write out as many keywords as I can think of and start building my list. Google Adwords has a keyword tool that helps me come up with more once I'm all out of ideas. It is best to put down as many as you can come up with. Once you have your list you should start to knock some off by looking up how many people actually searched for that phrase and who your competition is.
The way your site is built is also crucial to your online success. The way your pages are structured and coded will have a great impact on your SEO efforts. In order for your pages to be found for a search they need to be indexed by the search engines. Javascript menus often throw off search engines when they are trying to index your website. This doesn't mean that you can't use them, but if you do, make sure to include another way to navigate your site. This alternate navigation should contain links that are text only. You should also make a sitemap that includes all of the pages on your site.
On page optimization involves your content and the way it is presented. This means where and how you use your keywords has a large impact on you search engine ranking. As well as the frequency of the keywords in your content. But the part of your page that will have the greatest impact will be its title. This means that you definitely will want to get some keywords into your page title effectively. I say effectively because you don't want to overdo it and confuse people. Try to write a title that both makes sense and includes and important keyword. The same goes for your page headings. You'll also want to use keywords in your page headings and throughout your page content. Absolutely do not try to stuff keywords. Just put them where they are appropriate and that should be enough.
Building links to your website will also have a large effect in you search engine ranking. You should never stop building links. Try to only put your link onto websites that are relevant to yours so that your link will be useful to them. Putting your link on just any website will just be a waste of time, but if it's only going to take a few seconds, might as well.
If you want to learn more about SEO you can check out my blog at http://seotipps.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Nikki_Barker http://EzineArticles.com/?4-Quick-Tips-for-SEO&id=784741
Posted By: Illusion Technologies
http://www.illusiontechnologies.com
By [http://ezinearticles.com/?expert=Nikki_Barker]Nikki Barker
Search engine optimization (SEO) is when you take certain steps in order to rank higher in the search engine results and thus get more traffic. The best ways to achieve this are by site building, link building, on page optimization and keyword research and selection. You will need to work on each of these areas in order to develop the strategies that will help your site rank well. It will be easier for some keywords compared to others. Just remember it will take time and that your goal should be to get more traffic, not rank higher necessarily.
Keyword selection is probably the most important part of SEO. You may think that you know exactly which keywords you should be using, but you don't. The most common mainstream keywords are going to be the most expensive and difficult to achieve a high ranking for. You will need to think out of the box. I like to sit down and brainstorm on a piece of paper. I write out as many keywords as I can think of and start building my list. Google Adwords has a keyword tool that helps me come up with more once I'm all out of ideas. It is best to put down as many as you can come up with. Once you have your list you should start to knock some off by looking up how many people actually searched for that phrase and who your competition is.
The way your site is built is also crucial to your online success. The way your pages are structured and coded will have a great impact on your SEO efforts. In order for your pages to be found for a search they need to be indexed by the search engines. Javascript menus often throw off search engines when they are trying to index your website. This doesn't mean that you can't use them, but if you do, make sure to include another way to navigate your site. This alternate navigation should contain links that are text only. You should also make a sitemap that includes all of the pages on your site.
On page optimization involves your content and the way it is presented. This means where and how you use your keywords has a large impact on you search engine ranking. As well as the frequency of the keywords in your content. But the part of your page that will have the greatest impact will be its title. This means that you definitely will want to get some keywords into your page title effectively. I say effectively because you don't want to overdo it and confuse people. Try to write a title that both makes sense and includes and important keyword. The same goes for your page headings. You'll also want to use keywords in your page headings and throughout your page content. Absolutely do not try to stuff keywords. Just put them where they are appropriate and that should be enough.
Building links to your website will also have a large effect in you search engine ranking. You should never stop building links. Try to only put your link onto websites that are relevant to yours so that your link will be useful to them. Putting your link on just any website will just be a waste of time, but if it's only going to take a few seconds, might as well.
If you want to learn more about SEO you can check out my blog at http://seotipps.blogspot.com/
Article Source: http://EzineArticles.com/?expert=Nikki_Barker http://EzineArticles.com/?4-Quick-Tips-for-SEO&id=784741
Posted By: Illusion Technologies
http://www.illusiontechnologies.com
Friday, November 2, 2007
Search Engine Regist
Success in SEO
By [http://ezinearticles.com/?expert=Guy_Katir]Guy Katir
The most successful 'fat-burners' look at this idea with a kind of saddened amusement. This is unfortunate because not only is there a great deal of opportunity for acquiring more new business in the networking environment, there are also methods of learning to be more successful and to be a bit safer in the business community. Once I learned how achievement drive (attitude) worked for sales people, it became clear that it was also the power in the lives of all successful people (managers, parents, athletes, administrators, volun-teers, etc.
One measure of a successful and profitable online business is its ability to look for more ingenious and creative ways of selling and marketing your products. He has been in the service industry since 1994 and runs his own successful cleaning and restoration company in Michigan. The old adage 'sex sells', combined with provocative promotions, has been taken on board by the liqueur brand owners as one of the most successful ways in which to appeal to the younger generation.
If compatible features are essential assets of a successful mobile phone, then its looks also play a crucial role to make it one of the most happening gadgets. An individual has to want to develop himself before any employee training and development program can be successful. It helps a lot to be a keen writer to be successful on this endeavor.
My selling skills improved and I was getting repeat and referral business. In the selling business there are times of boom or prosperity where the "hunter" salesperson eats very well indeed. If you're a good salesperson, have a big family and lots of friends, you can make some money by selling their products part-time. Soon, competitors start selling the products, and all businesses involved in selling the product start heavily promoting the product.
Guy Katir http://www.solikatir.com/Brand-New-SEO-Software.html
These websites will show you how to triple your sales and blow-up your bank accounts in as easy as 1-2-3.
Article Source: http://EzineArticles.com/?expert=Guy_Katir http://EzineArticles.com/?Success-in-SEO&id=798942
Posted By: Illusion Technologies.com
http://www.illusiontechnologies.com
By [http://ezinearticles.com/?expert=Guy_Katir]Guy Katir
The most successful 'fat-burners' look at this idea with a kind of saddened amusement. This is unfortunate because not only is there a great deal of opportunity for acquiring more new business in the networking environment, there are also methods of learning to be more successful and to be a bit safer in the business community. Once I learned how achievement drive (attitude) worked for sales people, it became clear that it was also the power in the lives of all successful people (managers, parents, athletes, administrators, volun-teers, etc.
One measure of a successful and profitable online business is its ability to look for more ingenious and creative ways of selling and marketing your products. He has been in the service industry since 1994 and runs his own successful cleaning and restoration company in Michigan. The old adage 'sex sells', combined with provocative promotions, has been taken on board by the liqueur brand owners as one of the most successful ways in which to appeal to the younger generation.
If compatible features are essential assets of a successful mobile phone, then its looks also play a crucial role to make it one of the most happening gadgets. An individual has to want to develop himself before any employee training and development program can be successful. It helps a lot to be a keen writer to be successful on this endeavor.
My selling skills improved and I was getting repeat and referral business. In the selling business there are times of boom or prosperity where the "hunter" salesperson eats very well indeed. If you're a good salesperson, have a big family and lots of friends, you can make some money by selling their products part-time. Soon, competitors start selling the products, and all businesses involved in selling the product start heavily promoting the product.
Guy Katir http://www.solikatir.com/Brand-New-SEO-Software.html
These websites will show you how to triple your sales and blow-up your bank accounts in as easy as 1-2-3.
Article Source: http://EzineArticles.com/?expert=Guy_Katir http://EzineArticles.com/?Success-in-SEO&id=798942
Posted By: Illusion Technologies.com
http://www.illusiontechnologies.com
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