Accomplishing Local SEO
By [http://ezinearticles.com/?expert=Anthony_Gregory]Anthony Gregory
Although many online businesses are fascinated with reaching a global audience you should never underestimate the economic potential of optimizing your site for a local search.
A local search, or regional search works best for a service provider or online retailer that has numerous locations. Optimizing with regional keywords can really help bring you that buyer who is a targeted visitor. If they know you are convenient and in the area they are also more likely to convert or be a regular visitor who comes back again and again.
Your first step in making sure that your site will rank well in the regional searches is to make sure you have your locations and full address along with your postal code up somewhere on the site. Your business telephone should also be prominent on the page as some people type in telephone area codes when they are searching for your site.
It can also help to have a mapping service affiliated with or right on your site so your location is displayed. Pictures of your locations that are fully captioned also help as the search engine spiders love photos with text under them. Including driving directions to your locations can also help "twig" a local search.
Another good thing to do is get text links that contain local or regional phrases. Be sure too place the locales that you want to rank in for your page titles.
In a nutshell, include everything that you can think of that someone who might be searching for your service or product might think of when they are typing in perimeters into a search engine.
Anthony Gregory is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com [http://www.iva.net]IVA [http://www.ornamental-trees.co.uk]Fruit Trees [http://www.oldsawmills.com]Bedroom Furniture
Article Source: http://EzineArticles.com/?expert=Anthony_Gregory http://EzineArticles.com/?Accomplishing-Local-SEO&id=797070
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